Service Provider

Autovuokraus Puro Oy
Ratapihantie 11, 00520 Helsinki, Pasila
Business ID: 2876232-2
Email: pasila@rentnow.fi
Phone: +358 400 152 520

1. Register Name

Rentnow.fi – Customer Register

2. Purpose of Processing Personal Data

We collect and process personal data in order to provide car rental services to our customers and to improve the user experience. Personal data is collected for the following purposes:

• Rental reservations: Processing customer data to carry out and manage vehicle rentals.

• Customer service and support: Communicating with customers regarding rentals or services.

• Website analytics and improvement: Analysing website usage through cookies and analytics tools to develop our services.

• Form services: Storing and processing information submitted through customer forms.

3. Personal Data Collected

We collect and store the following customer information:

• Basic information: Name, address, phone number, email address.

• Rental information: Reservation details (rental period, rented vehicles, optional extras).

• Payment information: Payment details (payment methods and transaction processing).

• Website usage: Cookies and analytics data, including IP addresses, browser data, and website usage information.

4. Data Retention Period

Personal data is stored only for as long as necessary to provide the service and to comply with legal obligations. In general, customer data is retained for a maximum of three (3) years after the end of the rental service.

5. Data Processors and Disclosure

Autovuokraus Puro Oy may use third-party service providers for data processing, such as payment service providers and website analytics tools. Data processing agreements compliant with GDPR have been concluded with these providers. Personal data is not disclosed to third parties without the customer’s consent unless required by law.

6. Data Security

Personal data is protected with appropriate technical and organisational measures. We use encrypted connections (SSL/TLS) and restrict access to personal data only to employees and service providers who require it to perform their duties.

7. Right of Access and Rectification

Customers have the right to access their personal data stored in the register. Customers may also request correction or deletion of inaccurate data. Requests must be submitted in writing using our contact details.

8. Right to Object to Data Processing

Customers have the right to object to the processing of their personal data in certain situations, such as for direct marketing purposes. If a customer does not wish their data to be used for marketing, they may inform our customer service.

9. Right to Request Erasure

Customers have the right to request the deletion of their personal data if the data is no longer necessary for the purposes for which it was collected or if the customer withdraws their consent.

10. Cookies and Analytics

Our website uses cookies and other tracking technologies, such as Google Analytics, to analyse and improve website usage. Cookies collect information about browsing behaviour, but this data is not directly linked to the user’s identity.

You can manage cookie usage through your browser settings. If you do not wish cookies to be stored on your device, you may disable them in your browser settings; however, this may limit website functionality.

11. Contact Information and Inquiries

If you have any questions about our privacy practices or wish to exercise your rights, please contact our customer service:

Autovuokraus Puro Oy
Ratapihantie 11, 00520 Helsinki, Pasila
Email: pasila@rentnow.fi
Phone: +358 400 152 520

This privacy policy is effective as of 22 January 2026.

We reserve the right to update this privacy policy. Any changes will be published on our website.